Inventing an Industry
I started my first business in 1998 after finishing esthetics school. I rented a mall kiosk and could barely wait to start selling my custom-blended lipstick. I envisioned myself busy all day, blending the perfect color of lipstick for women who would become loyal customers and refer their friends to me. Soon Artémix would thrive as a custom cosmetics company.
The only problem? No one came.
For up to 12 hours a day, I sat at that kiosk with barely any business. Months passed. Unless something changed soon, I knew I couldn't afford to rent the kiosk anymore. This could have been the end of my dream, but I refused to give up.
Just two days before I would have had to shut my kiosk down, I had an idea. Thinking back to esthetics school, I remembered how much fun I had the day we learned face and body painting.
Inspiration hit me like a lightning bolt. Could I attract customers by offering free hand painted temporary tattoos to their children? Maybe while mothers waited with their kids for temporary tattoos, they would be tempted to buy my lipstick.
One creative idea and my life changed forever.
Suddenly, the line of people waiting at my kiosk was so long that the storefronts around me started to complain to mall management. The line was so dense, it actually became a safety hazard! Though lipstick did start to sell better, I realized what people really wanted was the fun and happiness that temporary tattoos brought to their children. I decided to reinvent Artémix as a body art entertainment company.
Artémix quickly grew into a multi-million dollar body art entertainment company. My business expanded into the corporate market to include clients like Bloomingdales, MTV, and even the New York Stock Exchange. In 2004, Artémix was featured in US Weekly Magazine. Today, more than 15 years later, I am proud to lead a thriving company that provides a livelihood for local artists and brings joy and excitement to our clients.
My vision for the future of Artémix is to keep working with amazing women across the country to develop the tools and skills to transform their lives like I did.
So many women work jobs that undervalue them and their talents. I believe strongly that if you have the determination and enthusiasm it takes to succeed, all you need is a plan, a mentor, and a product that sells. That is why I created the Artémix Airbrush Temporary Tattoo system.
By combining a top-quality, high-demand product with ready-made business materials and one-on-one mentoring, I get to watch our amazing ArtémixPRO Artists walk the same path that led me to happiness and success.
I’m thrilled to announce that Artémix is currently patenting our signature palette collection, which will hopefully one day be retailed in major cosmetic stores worldwide. My energy as an entrepreneur is innate - Artémix will keep growing and moving forward because I couldn’t have it any other way.
Creating jobs and providing outstanding service motivates me to push myself each day to build something new and inspiring.
I get excited when I turn a vision into a creation, just like an artist with a blank canvas. That’s my business. That’s my life.